Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

In this webinar we look at the evolution of the web, and how real-world HCP behaviours (and pharmaceutical companies) have evolved accordingly. We hear from Antonia Trent (Chief Medical Officer) and James Atherton (Chief Commercial Officer) of MedShr, a leading physician community that has over 2m members sharing and discussing clinical cases. And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 30 March 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Antonia’s LinkedIn page is at https://www.linkedin.com/in/antonia-trent-1a6566b9/

James’s LinkedIn page is at https://www.linkedin.com/in/jameshatherton/

Find out more about MedShr at https://en.medshr.net/

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]