Note this is a video recording of an online meeting conducted using the platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

Artificial Intelligence (AI) technology is not new. Debates have been had for some time about, for instance, the possibilities to replace medical writers! Is it so difficult to imagine? Maybe. Maybe not.

ChatGPT is a new chatbot launched by OpenAI in November 2022 that has created a huge amount of interest. It answers questions and writes articles with apparent ease. And does so stunningly fast. Try it and you may be startled by what you get back. However, it’s also been shown to produce some quite daft results! So just how accurate is it, or could it be? What are the source materials? How ‘good’ is the writing? Is it a tool that supports a human writer or will it – might it – replace them? Will it matter to the reader? What unintended consequences might crop up?

In this webinar we are joined by Martin Delahunty (Inspiring STEM Consulting), Katja Martin (medtextpert), Stephen Mott (PharmAdvisor) and Avishek Pal (Novartis) for an informal discussion about the possible implementations within and around MedComms. None are experts in AI, but all have played with ChatGPT and are thinking about the impact on the work we do.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 19 January 2023 as a MedComms Networking webinar. Produced by

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Martin’s LinkedIn page is at

Katja’s LinkedIn page is at

Stephen’s LinkedIn page is at

Avishek’s LinkedIn page is at

You’ll find ChatGPT at

Some further information (IMPORTANT note there is so much out there and developments are coming so fast, this can only be a tiny taste)

Video posted 18 January 2023: Generative AI & ChatGPT for Pharma at

Article in Nature, published 18 January 2023, ChatGPT listed as author on research papers: many scientists disapprove at

LinkedIn article from Stephen Mott posted 13 January 2023: chatGPT – is a revolution heading this way for medicine and medical information? at

Article in The Scholarly Kitchen, published 11 January 2023, Thoughts on AI’s Impact on Scholarly Communications? An Interview with ChatGPT at

Article in The Spectator published 10 January 2023: AI is the end of writing at

Blog from Katja Martin, published 10 December 2022: Should ChatGPT be in every medical communicator’s toolbox? at

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We are building a library of free webcasts and other video content for the global MedComms Community and others at and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at]