This video was not produced by NetworkPharma.tv but has been included within the library because it is directly relevant to individuals who work in medcomms and is here with permission from its owner.

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For this edition of their webinar series “Keeping it real”, Mark Larkin, Founder and CEO of Vitaccess, and Giles Monnickendam, Director of HEOR, discuss the emerging role of digital endpoints and measures in health economics and outcomes research. Vitaccess is an innovator in digital research and an established industry partner for HEOR and market access consulting. From our unique position of expertise, we provided an informed perspective on the opportunities for digital technology to provide a richer and more patient-centric understanding of the impact of diseases and interventions, with reference to enhancing pricing and access for new health technologies. Joining the panel to provide an additional viewpoint on the challenges for the development and adoption of digital measures in health was Kai Langel, Director, Janssen Clinical Innovation.

Recorded as a live webinar, 29 July 2021, by Vitaccess and is included here with their permission.

Mark’s LinkedIn page is at https://www.linkedin.com/in/marklarkin-vitaccess/

Giles’ LinkedIn page is at https://www.linkedin.com/in/gilesmonnickendam/

Kai’s LinkedIn page is at https://www.linkedin.com/in/kailangel/

You can find out more about Vitaccess at https://vitaccess.com

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.