Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

In early 2021, the new ABPI Code of Practice was published and the terms are enforceable from 1 July. Jayne Packham (Jayne Packham Consultancy) takes us through the key changes and how they will impact the MedComms community. Jayne has worked with the Code for over 30 years, training both pharmaceutical companies and agencies, so she has considerable expertise that she will share with us. And we answer questions from the audience.

It should be of interest to anyone working in and around MedComms.

Recorded 24 February 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Jayne’s LinkedIn page is at https://www.linkedin.com/in/jaynepackham/

Visit the web site of Jayne Packham Consultancy Limited at https://www.jaynepackham.co.uk/

More about the ABPI Code of Practice at https://www.pmcpa.org.uk/the-code/

More about the EFPIA Code of Practice at https://www.efpia.eu/relationships-code/the-efpia-code/

More about the IFPMA Code of Practice at https://www.ifpma.org/resource-centre/ifpma-code-of-practice-2019/

Joint Guidance on Virtual International Medical Congresses Impacted by COVID-19 was issued in July 2020 by IFPMA, EFPIA and PhRMA at https://www.ifpma.org/resource-centre/joint-guidance-virtual-international-medical-congresses-impacted-by-covid-19/

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]