Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

Writing successfully for lay audiences is about more than choosing the right words and visuals: it’s about having the right goals and process too. In this webinar, patient information specialist Hannah Bridges of HB Health Comms Ltd, explores how communications professionals established in MedComms can adapt their approach for lay audiences. Hannah provides clear and simple ‘golden rules’ to apply to future lay materials. And we answer questions from the audience.

It should be of interest to all medical writers and others working in and around MedComms and wanting to deliver more effective patient communications.

Recorded 16 October 2019 as a MedComms Networking webinar. Produced by NetworkPharma.tv

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

Hannah’s Linkedin page is at https://www.linkedin.com/in/hbhealthcommsltd/

More about HB Health Comms Ltd at https://hbhealthcomms.co.uk/

Useful references:

Health information toolkit from the Patient Information Forum
https://www.pifonline.org.uk/toolkit/

Writing for children and young people from the Patient Information Forum
https://www.pifonline.org.uk/pif-resources/pif-guidesreports/

Guide to appraising health information from the Patient Information Forum
https://www.pifonline.org.uk/pif-resources/pif-guidesreports/

Writing digital health information from the NHS
https://beta.nhs.uk/service-manual/content

Plain English from the Plain English Campaign
http://www.plainenglish.co.uk/free-guides.html

Checklist for information on treatments from DISCERN
http://www.discern.org.uk/discern_instrument.php

Accessible design – users with specific design needs from Gov.uk
https://accessibility.blog.gov.uk/2016/09/02/dos-and-donts-on-designing-for-accessibility/

Health literacy – simplifying user experience from the Office of Disease Prevention and Health Promotion
https://health.gov/healthliteracyonline/

BMA patient information awards from the BMA
https://www.bma.org.uk/library/patient-information-awards

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]