Gavin Sharrock, Business Development Director at John Wiley and Sons, provides insights on medical publishing, and how the pharma industry and medcomms agencies can work effectively with societies.

Recorded 6 July 2017 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv

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ABSTRACT:

Wiley is the largest society publisher, publishing with over 800 prestigious societies. Societies – defined as membership-based organisational bodies with a thematic focus – vary enormously in size and structure, but share a common focus in representing the interests of their members and in supporting the development of their fields. Many societies publish content, including journals – and some do a lot more, for example, regulating professional accreditation, providing expert consultation to government or industry panels, lobbying the Government on matters of import to the society, and advising universities and teaching institutions on the provision of student training.

Societies are generally very interested in maintaining the quality of their publications in terms of content and production – not least because, as Wiley have demonstrated in a large-scale cross-disciplinary survey – access to an association publication is the number one reason that people join societies. Having an impact – in both the scholarly community and the real world – is also very important to societies, as is remaining relevant to their membership, and attracting new members.

When engaging with societies, medcomms agencies and pharma need to remember that generating revenue – though necessary is not a society’s primary consideration. Stewardship of their brand is more fundamental. Working through the publisher, and focusing on a society’s aims and objectives, are also keys to effective engagement.

Written by Penny Gray, Freelance Medical Writer

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We are building a library of free webcasts, like this one, for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new topics and speakers.

Full details of this MedComms Networking event are at http://www.medcommsnetworking.com/event_060717.html

Gavin’s presentation (PDF format) is at http://www.medcommsnetworking.com/presentations/sharrock_060717_02.pdf

Gavin’s Linkedin page is at https://www.linkedin.com/in/gsharrock/

More about John Wiley and Sons can be found at http://www.wiley.com/

Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]