Start with why: Marketing theory

Archetypes as a branding tool: Marketing theory

Making your healthcare and pharmaceutical events a success

What is Disclosure UK and why are we doing it?

Scientific meetings in the digital age – overcoming challenges

Addressing and managing complaints: People skills

Being effective with email: People skills

Managing objections when facilitating meetings

Body language when presenting

Thinking like the client

The hidden value of contact reports

Budget best practice

Taking a brief, asking questions and pre-selling

Basics of account management

What agency leaders want

Creating the right mood for the meeting

Introducing yourself at a pitch or meeting

Predatory Publishing – an update