Browsing Category: Business management

Account Management Skills: What’s the job of an agency account manager and how you can stand out

Account Management Skills: How to grow agency business without being salesy

Industry Update: Zinc to Vault PromoMats

Account Management Skills: What is your client actually buying and what are you selling?

Yes, not sorry yes emails | Account management skills

Pitching to win

Account management skills: Creating the conditions for effective presentations

Getting email politics right: People skills

The challenger sale: Marketing theory

Managing other people: trust and honesty: People skills

Explaining objectives, strategy and tactics with Helen of Troy: Marketing theory

How to manage a pitch Q&A

What’s wrong with your opening slide?

Proactivity and promotion

Presentations that motivate change

Start with why: Marketing theory

Archetypes as a branding tool: Marketing theory

Addressing and managing complaints: People skills