The serial (‘Oxford’) comma

Which or that?

Avoid using too many subordinate clauses

FirstMedCommsJob: So, you want to work in account management?

SAGE Publishing: Portfolio and services for medcomms

BMJ: Portfolio and services for medcomms

Future Science Group: Portfolio and services for medcomms

Adis: Portfolio and services for medcomms

Be careful and consistent with tenses

Think before you use an adverb

Write good paragraphs

Account Management Skills: 5 time management tips for creative agency account managers

Avoid long noun-adjective strings

Try to avoid smothering verbs

Prefer the active voice

FirstMedCommsJob: First steps in applying for an entry level job in MedComms

Account Management Skills: What’s the job of an agency account manager and how you can stand out

Keep subject and verb together and put lists at the end of the sentence