Using abbreviations and acronyms

Using i.e. and e.g.

Writing numbers

Account Management Skills: A tool for account managers to strengthen client relationships

Account Management Skills: How creative agency leaders can help their account managers

Make your writing look readable

Use parallelism to simplify lists and make them more memorable

If one word can replace two or more words, then just use one word!

The serial (‘Oxford’) comma

Which or that?

Avoid using too many subordinate clauses

FirstMedCommsJob: So, you want to work in account management?

SAGE Publishing: Portfolio and services for medcomms

BMJ: Portfolio and services for medcomms

Future Science Group: Portfolio and services for medcomms

Adis: Portfolio and services for medcomms

Be careful and consistent with tenses

Think before you use an adverb