This video was not produced by NetworkPharma.tv but has been included within the library because it is directly relevant to individuals who work in medcomms and is here with permission from its owner.

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Harshitha Ravindra, Data Visualization Lead, and Laura Day, Associate Director, Analytics, discussed how real-world patient-centric data can be used to effectively map the patient journey.

The webinar explored:

  • How patients’ quality of life and/or treatment pathway can be illustrated with real-world data.
  • The conclusions that can be drawn from longitudinal versus cross-sectional data.
  • How data linkage can help to build a fuller picture of the patient experience.
  • How feeding data back to patients can increase data quality and engagement levels.
  • How robust real-world patient-centric data can be effectively used in regulatory submissions.

Recorded as a live webinar, 17 May 2023, by Vitaccess and is included here with their permission.

Harshitha’s LinkedIn page is at https://www.linkedin.com/in/harshitharavindradata/

Laura’s LinkedIn page is at https://www.linkedin.com/in/laura-day-22472a53/

You can find out more about Vitaccess at https://vitaccess.com

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.