Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

Medical education programmes are essential for HCPs’ personal development and to embed knowledge on best clinical practice. However, engaging HCPs with educational content is becoming more and more challenging in today’s hectic healthcare environment. Programmes need to capture attention, retain engagement, whilst retaining scientific rigour. How can this be achieved?

In this webinar, Caroline Halford (Development Director, Medical Education; Springer Healthcare), Elsbeth Headley (Global Director, CME; Springer Healthcare IME) and Rebecca Cox (Principal Medical Writer; Springer Healthcare IME) investigate the role of format in engaging physicians. They will discuss their experience in delivering independent medical education content across a range of media (live vs digital, in-depth vs bitesize), consider examples where a format has been particularly successful, and highlight key takeaways from a recent HCP survey on their learner preferences. And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 22 March as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Caroline’s LinkedIn page is at https://www.linkedin.com/in/caroline-halford/

Elsbeth’s LinkedIn page is at https://www.linkedin.com/in/elsbeth-headley-863a3796/

Rebecca’s LinkedIn page is at https://www.linkedin.com/in/rebecca-cox-ime/

Find out more about Springer Healthcare IME at https://ime.springerhealthcare.com

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We are building a library of free webcasts and other video content for the global MedComms Community and others at networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at medcommsnetworking.com]