Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

Did you know that, in the UK, more than 60% of adults don’t understand basic health information? And this can have a direct impact on their health. As a medical communications professional, how can you help? Explaining information so that it can be readily understood by a lay audience can be trickier than you might expect. However, there are certain tips and tricks to help you to develop materials that are suitable for the target audience. We are joined by Sarah Griffiths (Communications Director) and Mark Elms (Associate Medical Writer) from Oxford PharmaGenesis for this webinar all about health literacy and how to develop materials for a lay audience. And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 15 February as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Sarah’s LinkedIn page is at https://www.linkedin.com/in/sarah-griffiths-39a48922/

Mark’s LinkedIn page is at https://www.linkedin.com/in/mark-elms/

Find out more about Oxford PharmaGenesis at https://www.pharmagenesis.com/

Further information:

Content style guide – Health literacy from the NHS
See https://service-manual.nhs.uk/content/health-literacy

Health Literacy Online. A Guide for Simplifying the User Experience from The Office of Disease Prevention and Health Promotion (ODPHP)
See https://health.gov/healthliteracyonline/

‘How-to’ guides from The Patient Information Forum (PIF)
See https://pifonline.org.uk/resources/how-to-guides/

Clinical Research Glossary from the Multi-Regional Clinical Trials (MRCT) Center
See https://mrctcenter.org/clinical-research-glossary/

Medical terms simplifier from the European Medicines Agency (EMA)
See https://www.ema.europa.eu/en/documents/other/ema-medical-terms-simplifier_en.pdf

Dictionary of Cancer Terms from the National Cancer Institute (NCI)
See https://www.cancer.gov/publications/dictionaries/cancer-terms

The mandate for health literacy from The World Health Organization (WHO)
See https://www.who.int/teams/health-promotion/enhanced-wellbeing/ninth-global-conference/health-literacy

Health promotion glossary from The World Health Organization (WHO)
See https://www.who.int/publications/i/item/WHO-HPR-HEP-98.1

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]