Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

The long-awaited PMCPA social media guidelines for the pharmaceutical industry have just been published (26 January 2023). Jayne Packham, an award-winning ABPI Code of Practice trainer, and well known to many of you, will share her first impressions and will explore what the guidelines say, some opportunities and risk points. And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 27 January 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Jayne’s LinkedIn page is at https://www.linkedin.com/in/jaynepackham/

Find out more about Jayne Packham Consultancy at https://www.jaynepackham.co.uk/

Read about the new PMCPA social media guidance at https://www.pmcpa.org.uk/about-us/media/news/pmcpa-launches-new-social-media-guidance-for-pharmaceutical-companies/#

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]