Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

What is the use of creating web content for your clients if the intended audience can’t find it? Over 70% of HCPs use search engines daily for professional purposes, with the majority of them only clicking on the top 5 organic positions in Google. SEO gives your content the best chance of ranking in these positions and therefore being visible to your audience. In this webinar the team from performance-io, the only pure play specialist SEO agency in healthcare and pharma, will help you to understand what SEO is, and why it’s such an important tool for providing patients and HCPs with the information they truly want. On the panel, we’ll be joined by Tom Harrison (Medical Copy Lead), Isla MacAskill (SEO Content Coordinator) and Siobhan Robertson (Head of SEO). And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 23 November 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Tom’s LinkedIn page is at https://www.linkedin.com/in/tom-harrison28/

Isla’s LinkedIn page is at https://www.linkedin.com/in/isla-macaskill/

Siobhan’s LinkedIn page is at https://www.linkedin.com/in/siobhanswainston/

Find out more about performance-io at https://www.performance-io.com/

Further information

Semrush’s LinkedIn page is a great source of general info on SEO
See https://www.linkedin.com/company/semrush/

Advice from Google on the recent Helpful Content Update, which is especially relevant for healthcare content
See https://developers.google.com/search/blog/2022/08/helpful-content-update

Advice on writing meta descriptions
See https://www.searchenginejournal.com/google-updates-documentation-on-meta-descriptions/463633/

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]