This video was not produced by NetworkPharma.tv but has been included within the library because it is directly relevant to individuals who work in medcomms and is here with permission from its owner.

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For this edition of their webinar series “Keeping it real”, Sam Llewellyn, Senior Consultant, and Dr Mark Larkin, CEO and Founder of Vitaccess, presented examples of real-world studies where patient retention strategies have been used, resulting in strong engagement. Suitable for all evidence generation stakeholders, they shared evidence-based recommendations for how patient input, gathered through meaningful patient engagement, can be identified and incorporated into the design and implementation of real-world research to reflect patients’ lived experience. They also covered details of how to measure engagement and the multitude of benefits it brings to a study. Joining us to provide additional perspective on patient engagement and retention was special guest Tom Smith, Life Sciences Public Engagement Specialist.

Recorded as a live webinar, 02 November 2022, by Vitaccess and is included here with their permission.

Sam’s LinkedIn page is at https://www.linkedin.com/in/samuelllewellyn/

Mark’s LinkedIn page is at https://www.linkedin.com/in/marklarkin-vitaccess/

Tom’s LinkedIn page is at https://www.linkedin.com/in/thomas-smith01/

You can find out more about Vitaccess at https://vitaccess.com

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.