Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

Some event planning decisions are simple, some less so. Gut-feel or experience can count for a lot. But in this exciting new world of events in which we all now live, having some real numbers on which to make sustainable decisions is crucial. There is support for event planners designing more sustainable, carbon-neutral events. In this webinar, Matt Grey uses real-life examples to show you how both pharma and other B2B brands are approaching understanding and measuring the impacts of their event programmes. Matt is the founder of event:decision, delivering sustainability measurement for events globally on behalf of brands and agencies including AZ, Amgen, Santen, Sanofi, Google, Samsung and Vodafone. And we answer questions from the audience.

Recorded 12 October 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Matt’s LinkedIn page is at https://www.linkedin.com/in/greymatt/

Find out more about event:decision at https://eventdecision.com/

Further reading:

Creating sustainable congresses – the 12 tips you must know by Matt Grey and Mark Handforth, published 22 August 2022
See https://mitmagazine.co.uk/Meetings/CSR/Is-there-an-easy-answer-to-creating-a-sustainable-congress

Conference demographics and footprint changed by virtual platforms by Matthew Skiles and others, published 09 December 2021
See https://www.nature.com/articles/s41893-021-00823-2

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]