This video was not produced by NetworkPharma.tv but has been included within the library because it is directly relevant to individuals who work in medcomms and is here with permission from its owner.

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For this edition of their webinar series “Keeping it real”, Sally Vincent, Senior Consultant in Patient-Centered Outcomes, and Dr Mark Larkin, Founder and CEO of Vitaccess, discussed capturing, characterizing, and quantifying micro-moments in patients’ daily lives using digital real-world evidence technologies. During the webinar, they explored how active micro-moments are changing the face of RWE research. They shared insights and examples from a range of digital RWE case studies illustrating the differing types of micro-moments that can be captured in order to limit recall bias, such as tracking disease (e.g., flares or attacks) and treatment-related episodes (e.g., rescue treatments).

Recorded as a live webinar, 28 September 2022, by Vitaccess and is included here with their permission.

Sally’s LinkedIn page is at https://www.linkedin.com/in/sally-anne-vincent-351aa088/

Mark’s LinkedIn page is at https://www.linkedin.com/in/marklarkin-vitaccess/

You can find out more about Vitaccess at https://vitaccess.com

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.