Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

The past two years have been highly disruptive for medical societies and their congress activity. Many have urgently sought new approaches to ensure they continue to engage and support their specialist communities effectively. In this webinar, Jeff Bateman (Head of Strategic Communications, Congress) and Mar Tintore (Professor of Neurology and President-elect of ECTRIMS, the European Committee for Treatment and Research in Multiple Sclerosis) will reflect on the new reality and share their experiences. How do we improve the attendee experience? What is important to think about? How do we improve medical education? ECTRIMS 2022 will be a hybrid congress – onsite and online. What will that mean in practice? And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 27 April 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

Mar’s LinkedIn page is at https://www.linkedin.com/in/mar-tintore-subirana-749355108/

Jeff’s LinkedIn page is at https://www.linkedin.com/in/jeffbateman/

Find out more about ECTRIMS at https://www.ectrims.eu/

Further reading:

Disrupted medical conferences: Lessons learnt
See https://pharmaphorum.com/sales-marketing/disrupted-medical-conferences-part-1-the-new-normal-is-already-here-get-used-to-it/

A shift from passive teaching at medical conferences to more interactive methods improves physician learning
See https://www.tandfonline.com/doi/full/10.1080/01421590701287939

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =  = = = = = = = = = = = = = =

We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]