Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

We’ve all witnessed a paradigm shift in the digital transformation of healthcare over the past two years, and our payer communication plans for 2020-2022 took a very different shape. So, where are we now? Is there really a hybrid model and how do our payer communications need to adapt to this resetting of the digital landscape? In this webinar, Jenn Blackham, Michelle Collins and Sue O’Leary from Prime Global present some recent research and discuss the digital perspectives of payers as we plan for next year and reassess the needs of clients. And we answer questions from the audience.

It should be of interest to anyone working in and around MedComms.

Recorded 13 October 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

Jenn’s LinkedIn page is at https://www.linkedin.com/in/jenn-blackham-9522136/

Michelle’s LinkedIn page is at https://www.linkedin.com/in/michellelouisecollins81/

Sue’s LinkedIn page is at https://www.linkedin.com/in/sue-o-leary-165b78b/

You can find our more about Prime Global at https://primeglobalpeople.com/

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =  = = = = = = = = = = = = = =

We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]