Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

User Experience (UX) is often neglected by Medical Communications agencies, where powerful creative ideas and persuasive, evidence-based medical writing are the priority elements of any campaign. In this webinar Dan Buckland and Tom Evans, specialists from Brandcast Health, will give you an introduction to the UX discipline, how it should be integrated into a project process, what value it can add, and how working with a UX consultant can bridge the gap between strategy, content and design.

It should be of interest to anyone working in and around MedComms.

Recorded 14 April 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

Dan’s LinkedIn page is at https://www.linkedin.com/in/dan-buckland-80356027/

Tom’s LinkedIn page is at https://www.linkedin.com/in/thomas-evans-ux/

Visit the web site of Brandcast Health at https://www.brandcasthealth.com/

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]