Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

Len Starnes, Digital Healthcare Consultant, is an expert commentator on how medical societies have – or have not – integrated digital approaches into their events. And how the pharmaceutical and medtech industries engage with those events. COVID-19 caused massive disruption and, out of necessity, a significant acceleration of progress towards more digital formats for events of all types. In this webinar, we reflect on what we’ve learnt so far and what are the Medical Societies planning for the coming year? And what it might mean for MedComms specialists. And we answer questions from the audience.

It should be of interest to anyone working in and around MedComms.

Recorded 20 January 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Len’s LinkedIn page is at https://www.linkedin.com/in/lenstarnes/

References:

Disrupted events: what’s happening in #Medcomms practice? MedComms Networking webinar, 15 July 2020, see http://www.medcommsnetworking.com/forum_july2020.html

The extended congress: reimagining scientific meetings after the COVID-19 pandemic Association for Medical Education in Europe (AMEE), 22 June 2020, see http://www.mededpublish.org/manuscripts/3148

The future of healthcare events Keynote delivered at Healthcare Events Forum. Malmö, Sweden, 2019, see http://www.slideshare.net/lenstarnes/keynote-the-future-of-healthcare-events

Simon Sinek, The Golden Circle, TED Talks, see http://www.youtube.com/watch/fMOlfsR7SMQ

Millennials: The Unforeseen Generation That Will Lead Healthcare Transformation, see http://www.aha.org/sites/default/files/2018-03/180321-workforce-webinar.pdf

Demographic Shifts: The World in 2030, see http://issuu.com/cw-red/docs/cw_demographic_shifts

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]