Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

We’ve been talking about clarity in our medical communications for ages. However, with the sudden upscaling in the need for engaging digital communications, there’s never been a better time to turn the talk into reality. Led by Jason Gardner and Orla Weir, of McCann Health Medical Communications, and Katy Demery of Novartis Pharma AG, this webinar will highlight some risks of misleading communication, and how we should seek opportunities to improve clarity in all clinical development materials through effective written communications and data visualisation. And we answer questions from the audience.

It should be of interest to anyone who is working in or around MedComms.

Recorded 07 October 2020 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Katy’s LinkedIn page is at https://www.linkedin.com/in/katy-demery-8810481/

Jason’s LinkedIn page is at https://www.linkedin.com/in/jason-gardner-3ab6658/

Orla’s LinkedIn page is at https://www.linkedin.com/in/orlaweir/

Visit the web site of McCann Health Medical Communications at http://www.mccannhealth.com/medical-communications-agencies/

Visit the web site of Novartis Pharma AG at https://www.novartis.com

Some references:

Explanatory graphs: Cole Nussbaumer Knaflic – “Storytelling with data”
See http://www.storytellingwithdata.com/books

Exploratory graphs: Nathan Yau – “Visualize this”
A practical guide on visualization and how to approach real-world data
See http://book.flowingdata.com/

Quantitative science: “Effective visual communication for the quantitative scientist”
Have a clear purpose, show the data clearly, and make the message obvious
See https://ascpt.onlinelibrary.wiley.com/doi/10.1002/psp4.12455

Data visualisation: David McCandless – “Information is Beautiful”
Using data to tell stories, make connections, and have impact
See https://informationisbeautiful.net/books/

Clarity and accuracy in data presentation: Edward Tufte – “Beautiful Evidence”
If you notice the chart first and not the data, then you’ve failed
See https://www.amazon.co.uk/Beautiful-Evidence-Edward-R-Tufte/dp/0961392177

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]