Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

When ‘medical education’ is mentioned, many people think immediately of continuing medical education (CME), but the remit can be much broader, encompassing areas such as product-specific medical education and disease awareness activities. In this webinar, Leigh van Wyk, Tracey Wood and Phil Loder of Ogilvy Health look at the latest thinking and best practice in medical education, covering topics such as pharma standards, needs assessments, principles of adult learning, and measurement of outcomes. And we answer questions from the audience.

It should be of interest to anyone working in and around MedComms and wanting to deliver real value through their educational activities.

Recorded 6 November 2019 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Leigh’s Linkedin page is at https://www.linkedin.com/in/leigh-van-wyk-96aa5032/

Tracey’s Linkedin page is at https://www.linkedin.com/in/tracey-wood-522630b/

Phil’s Linkedin page is at https://www.linkedin.com/in/philip-loder-76a55246/

Or visit the web site of Ogilvy Health at https://ogilvyhealth.com/

FURTHER READING

Tamara Allen, Nina Donde, Eva Hofstädter-Thalmann, Sandra Keijser, Veronique Moy, Jean-Jacques Murama and Thomas Kellner (2017) Framework for industry engagement and quality principles for industry-provided medical education in Europe, Journal of European CME, 6:1, DOI: 10.1080/21614083.2017.1348876

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]