This video was not produced by NetworkPharma.tv but has been included within the library because it is directly relevant to individuals who work in medcomms and is here with permission from its owner.

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Client-agency relationship evaluation meetings conducted face to face are great opportunities for agency leaders. But are there downsides?

Some potential benefits for agency leaders:

1. Identify areas of service the client perceives as least/most valuable

2. Discover the client’s future business plans to see how to best support

3. Share ideas, resources, useful contacts etc

4. Understand the client’s world more to strengthen the personal and professional relationship

5. Agree on preferred ways to enhance ongoing communication

Potential downsides:

1. Will the client feel comfortable enough to share their honest feedback?

2. Situations change frequently and quickly, how much time should you invest in this exercise and how reliable are the results?

3. Should they be carried out by the agency or an independent third party?

Jenny Plant is the founder of Account Manager Skills and gets invited in by senior management in creative agencies ((PR, advertising, promotions, marketing, digital, packaging) who are frustrated that their client service team are not growing business. Some are worried that they are barely holding on to their clients and are always waiting for the next complaint and others are concerned that they have made the wrong hires. Jenny is also contacted by account managers in creative agencies who are struggling to get promoted to the next level, want to increase their confidence with the client but haven’t receive any training or coaching in how to manage clients, grow business and develop their skills. They feel this is limiting their career progression.

Jenny’s Linkedin page is at https://www.linkedin.com/in/jennyplant/

More about the training services from Account Management Skills can be found at https://www.accountmanagementskills.com

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.