Eugene Pozniak of the European CME Forum and Siyemi Learning reflects on the historical development of CME activities in Europe and describes some of the different roles of medcomms agencies and CME providers in delivering medical education in collaboration with other stakeholders.

Recorded 2 May 2018 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv

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ABSTRACT:

Continuing medical education (CME) started to emerge as a separate discipline to medcomms around the turn of the millennium, fuelled in large part by a confluence of developments relating to transparency and accountability, including the UK Bribery Act 2010, and the US Physician Payments Sunshine Act 2010. Industry has since been the main driver of change in CME provision in Europe, looking to define good practice – though the field remains in a state of flux. Accreditation systems are still as fragmented as they were in the 2000s: national and European standards are not aligned, and credit systems are meaningful only on a personal and national level. CME is not seen as a high priority by most national regulators, and industry is questioning the value of any CME sponsorship it may give and looking for deeper, more transparent relationships and partnerships with medical societies and associations. Medical societies still get more than 85 per cent of their funding for CME from industry either directly or indirectly – while at the same time questioning their role and value to their membership and becoming CME providers themselves. At the same time more CME seems to be taking place at a local level and there is more thinking about how to do medical education in a hospital environment. Going forward, there is likely to be a continuing reduction in industry funding across the board, alongside further globalisation of industry standards. European accreditation bodies will need to harmonise standards as well as credit systems, as national systems continue to rise.

Written by Penny Gray, Freelance Medical Writer

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We are building a library of free webcasts, like this one, for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new topics and speakers.

Full details of this MedComms Networking event are at http://medcommsnetworking.com/event_020518.html

Eugene’s presentation (PDF format) is at http://medcommsnetworking.com/presentations/pozniak_020518_2.pdf

Eugene’s Linkedin page is at https://www.linkedin.com/in/pozniak/

More about European CME Forum can be found at http://europeancmeforum.eu

More about Siyemi Learning can be found at http://siyemi.org

Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor

Editorial support by Penny Gray, Freelance Medical Writer

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]