Chris Bartley, Managing Director, Havas Life Medicom, explains how success in account management critically depends on understanding what clients want – not necessarily what they say they want.

Recorded 7 March 2018 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv

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ABSTRACT:

The foundation for success in any agency is built on two core principles: understanding what clients really want, rather than what they say they want ‒ and delivering it. Although this sounds simple it is far from easy. Chris’s talk looks at the practical ways we can get into the minds of clients and colleagues. How we can stay one step ahead and set the tone on projects rather than having to react. The result should be more opportunities for promotion, fulfilment, and job satisfaction – and who doesn’t want that?

Written by Chris Bartley, Managing Director, Havas Life Medicom

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We are building a library of free webcasts, like this one, for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new topics and speakers.

Full details of this MedComms Networking event are at http://medcommsnetworking.com/event_070318.html

Chris’s presentation (PDF format) is at http://medcommsnetworking.com/presentations/bartley_070318.pdf

Chris’s Linkedin page is at https://www.linkedin.com/in/chris-bartley-42438a4/

More about Havas Life Medicom can be found at http://www.havaslifemedicom.com

Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor

Editorial support by Penny Gray, Freelance Medical Writer

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]