This video was not produced by NetworkPharma.tv but has been included within the library because it is directly relevant to individuals who work in medcomms and is here with permission from its owner.

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Building an effective brand proposition, or selling story, is a fundamental marketing activity. However, there’s a problem. We often create the structure and the story flow of key promotional items like sales aids with zero understanding about what selling story constructs work best.

Chris Bartley is the Managing Director and Chief Innovation Officer of Havas Life Medicom, one of Europe’s largest healthcare marketing agencies. With experience across advertising, external relations and medical education, he’s worked with some of the worlds biggest global brands. Here Chris shares tools, tips and approaches relevant for those working in any sort of marketing role with a key focus being presentation skills, people skills and account management in agency environments.

Chris is regularly posting useful videos which provide valuable support for account managers in medcomms agencies on his YouTube channel at https://www.youtube.com/channel/UCakfQkbzr7f5jnFDVraeKpg/

Chris’s Linkedin page is at https://www.linkedin.com/in/chris-bartley-42438a4/

More about Havas Life Medicom can be found at http://www.havaslifemedicom.com

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