This video was not produced by NetworkPharma.tv but has been included within the library because it is directly relevant to individuals who work in medcomms and is here with permission from its owner.

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Confusing objectives, strategies and tactics can make a big difference to the success of any marketing project. The story of Troy is perfect as a reminder of what each element is and why it matters to understand all three components.

Chris Bartley is the Managing Director and Chief Innovation Officer of Havas Life Medicom, one of Europe’s largest healthcare marketing agencies. With experience across advertising, external relations and medical education, he’s worked with some of the worlds biggest global brands. Here Chris shares tools, tips and approaches relevant for those working in any sort of marketing role with a key focus being presentation skills, people skills and account management in agency environments.

Chris is regularly posting useful videos which provide valuable support for account managers in medcomms agencies on his YouTube channel at https://www.youtube.com/channel/UCakfQkbzr7f5jnFDVraeKpg/

Chris’s Linkedin page is at https://www.linkedin.com/in/chris-bartley-42438a4/

More about Havas Life Medicom can be found at http://www.havaslifemedicom.com

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new content.