Andrew Winterburn, Director of 3Sixty Event Consulting, reviews the challenges faced by the medical meetings industry and argues that compliance to regulatory codes is an opportunity, not a barrier, to delivering high value meetings.
Recorded 6 September 2017 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv
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The compliance environment surrounding the pharmaceutical industry has changed significantly over recent years. Compliance was historically viewed as an obstruction to meeting and events delivery. Now, however, it can be realistically seen as an enabler in helping to drive best practice in the sector and develop good relationships with our clients and healthcare professionals. There is much to be gained by agencies taking responsibility for compliance, developing expertise in compliance in the meeting and events space, and remaining vigilant about the content and delivery being underpinned by country and regional compliance codes relevant to different markets. Tailoring of client services to compliance codes can be used to drive content in terms of both best practice and high science. Scientifically driven content will add value to the events we deliver for clients, help to grow our relationships with them, and ultimately benefit healthcare professionals and patients, along with industry’s relationships with both groups. We can use the language of compliance codes, such as the ABPI Code, when communicating with clients to demonstrate our knowledge, integrity and potential value. In this way agencies can enjoy compliance – and make it work for them.
Written by Penny Gray, Freelance Medical Writer
We are building a library of free webcasts, like this one, for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new topics and speakers.
Full details of this MedComms Networking event are at http://medcommsnetworking.com/event_060917.html
Andrew’s presentation (PDF format) is at http://medcommsnetworking.com/presentations/winterburn_060917.pdf
Andrew’s Linkedin page is at https://www.linkedin.com/in/andrewwinterburn/
Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor
[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]