Piers French, Senior Strategist at Ashfield Healthcare Communications explains how they address the growing opportunity to personalise content specific to the needs of an audience using a multi-disciplinary, insight-led approach.

Recorded 1 February 2017 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv

We are building a library of free webcasts, like this one, for the global MedComms Community and others at http://www.networkpharma.tvhttp://www.networkpharma.tv and we’d welcome your suggestions for new topics and speakers.

Full details of this MedComms Networking event are at http://medcommsnetworking.com/event85.html

Piers’s presentation (PDF format) is at http://medcommsnetworking.com/presentations/french_010217.pdf

Pier’s Linkedin page is at https://www.linkedin.com/in/piersfrench/

More about Ashfield Healthcare Communications can be found at http://www.ashfieldhealthcare.com/

Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers, Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]