Patrick Hoggard, Vice President of Medical and Scientific Services at Zoetic Science, Ashfield Healthcare, describes how Ashfield support the career development of their staff and the benefits that can come with working for a large-scale organisation.

Recorded 1 February 2017 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv

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ABSTRACT:

Ashfield Healthcare comprises a large-scale network of communications agencies, specialist centres of excellence (for example PR, creative and marketing, and events management) and collaborators, enabling a broad array of integrated, multichannel services. For employees, being part of this larger network gives many benefits. You are part of an expert, multifaceted team, offering opportunities for collaboration and working on a wide range of different projects. Offices around the world enable client work across time zones, and there is flexibility in terms of work location and hours. Twenty 20 per cent of Ashfield employees work part-time for three or four days a week.

Ashfield make significant investments into their leadership and management programmes, to ensure that managers are enabled to coach and stretch their people to bring out the best in them. Each employee on the digital and creative sides is given 100 hours a year, i.e. three weeks, ‘Lab time’, in which they are free to investigate any area of interest that is of value to the business, and are provided with follow-on support to take their ideas forward. Bespoke training, mentoring and coaching are provided for all employees, and a full-time training manager oversees core group and individual employee training. In 2015/16, Ashfield ran 35 training courses. Besides leadership and management, these covered industry knowledge, business skills and marketing skills. Digital skills training is soon to be added to the mix.

Written by Penny Gray, Freelance Medical Writer

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We are building a library of free webcasts, like this one, for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new topics and speakers.

Full details of this MedComms Networking event are at http://medcommsnetworking.com/event85.html

Patrick’s presentation (PDF format) is at http://medcommsnetworking.com/presentations/hoggard_010217.pdf

Patrick’s Linkedin page is at https://www.linkedin.com/in/patrick-hoggard-184a76138/

More about Ashfield Healthcare Communications can be found at http://www.ashfieldhealthcare.com/

Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers, Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]