Katherine Duxbury, Scientific Director at Lucid, explains what medcomms means to Lucid, what they do, how they do it, what makes them different.

Recorded 6 October 2016 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv

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ABSTRACT:

Lucid offer tailored packages to attract good medical writers, comprising flexibility in terms of the hours and location of work, project and therapy areas, training and mentoring, holiday arrangements and gym membership. Celebrating its 10-year anniversary in February 2017, with 100 employees, three offices in the UK and one in the USA, Lucid continues to grow, distinguished from other medical education agencies by its unique company culture and a far-sighted mission to advance patient outcomes. ‘We have a clear vision’, says Katherine Duxbury, ‘to create highly valued programmes for clients, healthcare professionals and patients, to advance clinical practice and improve patient outcomes, and to elevate the standard of medical education across the industry’.

Lucid’s mission to use medical education to advance patient outcomes has employed behavioural psychology and health psychology advisers to help identify and overcome barriers to behavioural change. ‘We challenge ourselves to measure the outcome of our initiatives’, says Katherine, ‘to go beyond looking at healthcare professionals’ participation and satisfaction with programmes to see the effects on their behaviour and on patient outcomes – and we engage stakeholders in the process’. Lucid’s Advanced Outcomes approach has won several awards, as has the company’s approach to medical education, winning it Communique’s Medical Education Agency of the Year award for an unprecedented three years in a row.

Written by Penny Gray, Freelance Medical Writer

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We are building a library of free webcasts, like this one, for the global MedComms Community and others at http://www.networkpharma.tv and we’d welcome your suggestions for new topics and speakers.

Full details of this MedComms Networking event are at http://medcommsnetworking.com/event79.html

Katherine’s presentation (PDF format) is at http://medcommsnetworking.com/presentations/duxbury_061016.pdf

Katherine’s Linkedin page is at https://www.linkedin.com/in/katherine-duxbury-5a604a9/

More about Lucid Group can be found at http://www.lucid-group.co.uk/

You’ll find lots more information about starting a career in MedComms at http://www.FirstMedCommsJob.com

Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers, Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]